Tag Archive Florida


Florida regulators haven’t OK’d Circle K-Green Thumb medical cannabis deal

We have not posted much on our blog the past few months, but we are back!

The following on was posted by us on our LinkedIn page and thought it would be worth sharing on our blog.

So, this happened: Florida regulators haven’t OK’d Circle K-Green Thumb medical cannabis deal.

For all who thought that this was a done deal and a great idea, many states, especially Florida, will probably never allow this.

This is a major communications fail for Circle K and Green Thumb Industries (GTI), unless you subscribe to the P.T. Barnum school of public relations: “good news, bad news, I don’t care what you write about me, just spell my name right.” It certainly gave the players a lot of media exposure and increased their name recognition, but at what cost (if any)? Will executives be fired, from the one that pitched the idea, to the one that wrote the press release, to the one that approved it? Probably not.

But there are lessons to be learned here: 1) the importance of staying on message; 2) the importance of a #communications plan that makes sense and provides accurate information to the #media and the public; 3) a good #publicrelations strategy and team; and 4) the importance of a good government relations program because both GTI and Circle K will be scrutinized in Florida and other states.

You can read the article here: https://cndt.in/AN.